A Note on This Work

I describe myself as a hospitalitarian.

Not as a title, but as a way of understanding the work.

Hospitality, at its core, is not about service alone; it is about how people are made to feel: guests and teams alike. It is about attention, awareness, and the ability to create environments where people feel at ease, understood, and considered.

A hospitalitarian is someone who deliberately approaches this.

Someone who looks beyond execution and focuses on the experience being created in each interaction. Someone who understands that care cannot be performed consistently if it is not present internally.

This is where my work is rooted.

I was born in Italy and trained as a professional ballet dancer before moving into hospitality.

That background shapes how I observe and understand environments; discipline, repetition, presence, and attention to detail were not abstract concepts; they were conditions required to perform, and over time, I began to recognise the same dynamics within hospitality.

Not only in service, but in people as well.

Throughout my career, I have worked across different levels of the industry, observing how systems, leadership, and pressure shape behaviour. The more I experienced, the clearer it became that technical skill alone does not define the quality of hospitality.

It is understanding and empathy.

Understanding how people think, how they respond under pressure, and how environments influence the way they act.

The work presented here is an attempt to explore that, not as instruction, but as observation, because hospitality, at its best, is not mechanical; it is human.

To create this consistently, we need people who can think, interpret, and relate, not simply execute.

I am Giulia Cappuccio, currently living and working in London.

This work is shaped by the places I move through and the people I learn from along the way.